King of Retail 2 - PC (Steam)

King of Retail is back, and it's bigger, better, and comes with an all-new layered system to make this the deepest Retail Management simulator ever!

Start with a humble store and turn it into a trending spot filled with cool products, awesome staff, and happy customers. Just stay ready because the retail business is not all smooth sailing. 

YOUR STORE, YOUR RULES

Why fit in when you can stand out? There are tons of new, powerful design tools that allow you to build custom store layouts and unique display decors. Basically, giving you free rein to create a store like no other.

Every decision shapes your store’s success and informs your reputation. But don’t forget that customer satisfaction sits at the top of your priorities! 

AN EXPANSIVE WORLD TO CONQUER

A shop for the common folk or a palace for retail royalty? Build beyond both and expand your empire across a sprawling cityscape.

Expand and conquer new neighborhoods, and adapt to the diverse needs of your customers who range from trend-chasing fashionistas to gadget-hungry tech geeks.

THE HEART OF SUCCESS

Your employees are the backbone of your business. With a better AI structure, employees have their own personalities, skills, and even bad habits. 

Now, it’s your job as manager to choose the right team and keep motivation levels up to get top-notch service. 

Your customers also have their own preferences and tastes. Meeting their expectations is how you turn window shoppers into loyal customers for life.

The human element of this game is no joke, and mastering it will keep the money flowing!

FROM CONCEPT TO PROFIT

Concepts are more than just store themes—they’re the heart of your brand.

With King of Retail 2, you can upload your own designs and posters, shape your store layout using customisable objects like circles, squares, and triangles, and build a shopping experience that’s truly yours.

The only limit is your own ambition. So, better get cracking, or you will be left behind.

WHAT ELSE IS IN KING OF RETAIL 2?

King of Retail 2 is taking retail management to the next level with never-before-seen depth and breadth of gameplay that will pull you fully and completely into the retail experience.

• A fully simulated retail experience, from Corporate HQ down to Point-of-Sale!

• A complex behavioral system for customers and employees, giving them preferences and habits, leading to realistic outcomes in the workplace.

• Customisable Concepts, or unique brands tied to your business. Create your own logos, perfect your style, and diversify your corporate offerings.

• A fully-featured in-game Display Designer. Craft custom stands, shelving, refrigeration units and more—then showcase your creations to the community!